Seth Godin, bestselling author, blogger and speaker, let me interrupt his Monday morning to ask a few questions around the intersection of organizational health and culture and themes in his books The Icarus Deception and Linchpin. I think you will find Seth’s ideas and advice thought provoking and practical. Both video and audio of the interview are available below. If you are not currently subscribed to the It’s Worth Noting podcast, I invite you to do so and catch-up on episodes you may have missed. New episodes will go live about every two weeks. The focus will be interviews and conversations with business and thought leaders on organizational health and culture. Listen below or on other podcast players.
I recently had the opportunity to get a few minutes with Gary Vaynerchuk to get his take on organizational health and culture. For those not familiar with Gary, he gained notoriety expanding his family’s wine business into Wine Library TV. Building on his wine and social media hustle, Gary became a best selling author of Crush It! and The Thank You Economy and launched VaynerMedia, a brand consulting agency with a focus on social media. Gary’s enthusiasm and energy is contagious. I hope you find the thoughts and ideas he shared with me helpful for your organization. Listen below or on other podcast players.
If you owned a coffee shop, you would have your team try the coffee. Not once, but everyday. The daily sip would help them correct problems quickly and be familiar with what the customer was experiencing. If your organization provides tangible goods and services to customers, it is easy to try the coffee. Far too many organizations ignore this simple routine, but it can be done with little cost or effort. What about all the intangible customer experiences such as interactions with your team that reveal an organization’s attitude, vision and values? How does your team get a taste of the intangibles everyday to make quick corrections and be familiar with the customer experience? This is where effective leadership come in. This is where culture makes a tremendous difference. An organization must find ways to parallel internally the intangible experiences they aspire for their customers to experience externally. If you…
You have to sell to stay in business. To have steady sales that generate steady cash flow, you have to develop a strong sales pipeline. It takes time, attention and skill, but the goal is to build a pipeline full of leads that get converted into customers and produce cash flow. Why not approach finding future employees the same way? Most small and mid-sized companies only think about recruiting talent when they have an immediate need. When an opening or new position comes up, they initiate the process of posting on job boards, getting the word out to their networks and employing recruiters. What if you pursued prospective employees like you pursue prospective customers? What if you built a strong pipeline of great talent that you wooed and cultivated even when no job openings were within sight? When an opening does arise, how much more effective and enjoyable would…



