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February 2013

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If you sit down for an interview and you, as the employer or hiring manager, have all the leverage, you are hiring the wrong people. When you only attract candidates who need a job, who are focused on saying what you want to hear, who have become professionals at interviewing, you have all the leverage. You are not trying to woo them, they are trying to woo you. You control the selection process, dominate salary negotiations and dictate start dates, job descriptions and other details. You have all the leverage. You are in total control. Unfortunately, you are in total control of a completely broken hiring strategy and process. You may get lucky and one of the candidates is great. The process will work occasionally, but not consistently. You are dependent on luck to deliver your next best employee and build a great team because your strategy and process is…

Roy Spence is an Austin advertising legend. He’s a founding member of GSD&M, one of the most celebrated and impactful advertising agencies over the past few decades. Along with his work in advertising, Roy has found time to create The Purpose Institute, write a WSJ best-selling book, It’s Not What You Sell: It’s What You Stand For, and start a hot sauce company out of an airstream trailer. Roy’s passion is helping individuals and organizations find their purpose. He’s also a board member of the Conscious Capitalism movement. We dived into both topics during our interview, broken into two parts for you to enjoy so be sure to also listen to Part 2: Be great at what you’re good at. Listen below or on other podcast players.  

This is Part 2 of a two part interview. If you have not listened to Part 1, please do so before continuing… Roy Spence is an Austin advertising legend. He’s a founding member of GSD&M, one of the most celebrated and impactful advertising agencies over the past few decades. Along with his work in advertising, Roy has found time to create The Purpose Institute, write a WSJ best-selling book, It’s Not What You Sell: It’s What You Stand For, and start a hot sauce company out of an airstream trailer. Roy’s passion is helping individuals and organizations find their purpose. He’s also a board member of the Conscious Capitalism movement. We dived into both topics during our interview, broken into two parts for you to enjoy so be sure to listen to Part 1: Make a difference, they’ll pay you money. Listen below or on other podcast players.  

Last week I wrote about the importance of creating a recruiting pipeline with the same urgency and intentionality applied to sales pipelines. If you are intrigued or persuaded, but looking for some practical how to’s, this post is for you! The problems to be solved: Over the long-term, you want to flip from having to chase mediocre talent to being sought out by the best of the them. When you have an opening, you want to be able to immediately schedule interviews from a list of candidates you have previously screened and cultivated a relationship with. You are tired of wasting time interviewing candidates that are a bad match for your company, let alone the job description. In addition to wasting time, it dilutes the pool and you are concerned that you may be hiring the best of the worst. You are losing the talent war to companies with more…