Here are the sentences I highlighted while reading Seth Godin's book Tribes: * A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. * So great leaders don't try to please everyone. Great leaders don't water down the message to try to make the tribe bigger. Instead, they realize a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be. * Find leaders (the heretics who are doing things differently and making change), and amplify their work, give them a platform, and help them find followers-and things get better. They always get better. * Initiating is really and truly difficult, and that's what leaders do. They see something others are ignoring and they jump on it. They cause the events that others have to react to. * If your organization requires success before commitment, it will never have either. * Instead of wondering when your next vacation is, maybe you need to setup a life you don't need to escape from. * Too many organizations care about numbers, not fans. They care about hits or turnstile clicks or media mentions. What they're missing is the depth of commitment and interconnection that true fans deliver. Instead of always being on the hunt for one more set of eyeballs, true leaders have figured out that the real win is in turning a casual fan into a true one.
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