We’re living in an age of information overload. The difficulty isn’t finding information, but sifting through it to focus on what’s important and matters to you.
RSS feeds became commonplace several years ago and have been a great way to consolidate information sources using a RSS reader (e.g. Google Reader, iGoogle or even Outlook). While these RSS readers served their purpose, I’m increasingly hearing people confess that they’re overwhelmed by the volume of unread items in their RSS reader to the point they give up. If this is you or you’re simply looking for the most efficient way to sift through a high volume of online information, I suggest a Twitter + Hootsuite setup.
If you’re thinking, “But I love my RSS reader” or “I’m skeptical of Twitter”, here’s why I recommend a Twitter + Hoosuite solution:
- limited to 140 characters, which makes skimming easier
- at it’s core, it’s a tool for broadcasting helpful information. If you still think it’s for people sharing what they’ve had for breakfast, let that preconception go.
- efficiently integrates with other social sites and applications in a way that RSS feeds do not (e.g. Facebook or LinkedIn)
- Almost every information source worth following, whether an individual or site, has a Twitter account that is providing as much or more information compared to their RSS feed
- allows you to easily setup a funnel system to prioritize Twitter streams (more about this below)
- has a great user interface, includes search capability, is free and offers versions of its app for the iPhone, iPad and Android
- allows you to manage all your social network communications in one place
The setup:
- Watch the video tutorial
- Create a twitter and hootsuite account if you haven’t already done so
- On twitter, create lists labeled priority1, priority2 and priority3 and make the lists private (you can see my lists on my about page)
- Search for the people, blogs, reporters, companies, new sites, etc. that you want to follow and click the follow button. If you can’t find the desired twitter account, check the source site for a twitter icon.
- On hootsuite, link your twitter account (settings>social networks).
- Click add stream and chose your priority1 list. Repeat for the other two lists and your home stream.
- Drag & drop the streams from left to right in this order: priority1, priority2, priority3 and home stream
- Click on a twitter username in the home stream. Click the add to list button to assign it to one of the lists you created. priority1 is for the most important and priority3 for the least. Repeat for each of the twitter usernames you added in Step 3.
- Add hootsuite to your home page group in your browser
How to use:
Each day, simply logon to hootsuite and begin skimming through the columns from left to right as time permits. You’ll be able to skim the tweets quickly, click on desired links and ensure you see the most important information first because of the prioritized funnel you’ve with the priority lists. It’s easy to go back to Step 7 and change list assignment based on who you find provides the most important or relevant information.
Hope this helps!
Digging Deeper:
If you want to refine the streams you’re sifting through more than by prioritized lists, you can create search streams in Hootsuite using terms that will help you filter the specific information you are looking for.
Twitter and Hootsuite can of course be used for far more than described above. Twitter is the leading platform to share information that you believe others in your network would find helpful. Your tweets can be automatically fed into Facebook, LinkedIn, etc. so that you only have to post updates in Twitter and they’re shared with multiple networks (not just your twitter followers).
Hootsuite is a great communication tool and allows you to easily manage all of your social network interactions from one site instead of having to separately visit Twitter, Facebook, LinkedIn, etc. Hootsuite also offers delegation and statistics features that make it a great tool for monitoring engagement and managing personal or business brands.
Tags: How to
Posted in: Reviews, Technology



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