Chase Millemann shares the story of how First Lite’s founders figured out a way to print camo patterns on merino wool, launch a brand and cultivate a community. You’ll hear how Chase found his way to joining the company more than a decade ago and how the brand and products have evolved after First Lite was acquired by MeatEater. The timing of this episode’s launch is in conjunction with First Lite’s grand opening of a new flagship store in Hailey, Idaho. If you’re able to join them on Sat, Aug 22nd for the grand opening they would love to see you there! A special thanks to our Season 2 sponsor TrusJoist!
