Let’s say you manufacture keyboards. When someone asks what your company does, you respond, “We design and manufacture keyboards.”
What if you changed your response to say, “We help people interact with computers.” Suddenly, you have a lot more opportunities in front of you. You can let the creative juices flow and design the next generation of devices that allow people to tell a computer what to do.
Be careful of defining your purpose too narrowly. Out of a desire to focus, you might miss what you really do and stifle innovation.
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