Roy Spence is an Austin advertising legend. He’s a founding member of GSD&M, one of the most celebrated and impactful advertising agencies over the past few decades. Along with his work in advertising, Roy has found time to create The Purpose Institute, write a WSJ best-selling book, It’s Not What You Sell: It’s What You Stand For, and start a hot sauce company out of an airstream trailer. Roy’s passion is helping individuals and organizations find their purpose. He’s also a board member of the Conscious Capitalism movement. We dived into both topics during our interview, broken into two parts for you to enjoy so be sure to also listen to Part 2: Be great at what you’re good at. Listen below or on other podcast players.  

This is Part 2 of a two part interview. If you have not listened to Part 1, please do so before continuing… Roy Spence is an Austin advertising legend. He’s a founding member of GSD&M, one of the most celebrated and impactful advertising agencies over the past few decades. Along with his work in advertising, Roy has found time to create The Purpose Institute, write a WSJ best-selling book, It’s Not What You Sell: It’s What You Stand For, and start a hot sauce company out of an airstream trailer. Roy’s passion is helping individuals and organizations find their purpose. He’s also a board member of the Conscious Capitalism movement. We dived into both topics during our interview, broken into two parts for you to enjoy so be sure to listen to Part 1: Make a difference, they’ll pay you money. Listen below or on other podcast players.