Looking to give your business a spark this week? Work through the five ideas below with your team. Come up with solutions, implement and then rinse and repeat for a few weeks in a row.
- Become narrow minded: Instead of trying to sell to everyone, sell to someone. Identify a narrow segment of the population you can go after with full gusto. Resist the temptation to spread yourself thin to reach a large group of people.
- Make regulars not feel regular: Commit to learning their names, offering perks or simply a heartfelt thank you for their patronage. Make a point to make them feel special and appreciated.
- Clean out your closet: Get rid of something. Whether a burdensome policy, a low margin product or an unnecessary menu item, something can go.
- Buy from yourself: Be a customer, step out from behind the desk or counter and walk through a transaction in the customer’s shoes. Wherever you find yourself justifying complexity, simplify.
- Do something weird: Identify one thing your customers would love, but literally none of your competitors offer. Give people a reason to notice and talk.
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