Consumers will increasingly lean towards products and services that are easy to open, setup and assemble because their access to reviews and purchase options continue to expand. If you make the first use of your product or service unnecessarily challenging, consumers will find someone else to purchase from.
Why is it that when a friend invites a guest to their gym, the gym is committed to annoying everyone by making the guest jump through endless hoops and…
What if an airline filled up an entire cabin with wide seats and extra leg room? No first class seats, but a whole plane full of seats offering…
Just checked into a hotel, Affinia, last night to discover that they have pillows with built in speakers and provide a cord for connecting them to your iphone, ipod,…
During the past few months, our family has been traveling to and fro through small towns in Texas. Good or bad, I’ve become accustomed to the pleasure of…
Our family visited the Statue of Liberty this past Memorial Day. First off, the monument is impressive and the visit to both Liberty Island and Ellis Island are…
I was speaking with some friends this week about how companies and organizations can be duped by individuals they believe to be one thing, but turn out to be quite another. …
A new WhichWich franchise opened up near our house and we've enjoyed a few sandwiches there (I recommend the buffalo chicken on wheat). I picked up a loyalty punch card…