Do you spend a lot of time selling, trying to convince everyone that the product or service you offer is needed and of value? Is it wearing you out? Maybe it’s time to consider a more productive and fulfilling approach. Sure, you can make money selling what people do not really need or understand, but is that what you want to be doing? What if your product or service sold itself? No one has to convince you to buy what you really need and understand the value and use of. You may have to generate awareness to make your product or service known or to stand out in a crowded marketplace, but you do not have to sell. Dry cleaning and oil changes are good examples. Are you tired of selling? Think about how you can shift to offer products or services that do not require you to sell. You’ll…
I hear a lot of dreams and ideas from people, from wanting to start a business, family or new career to engaging in community service or launching a…
When you think about what motivates your employees, is money the first and only thing that comes to mind? No. It’s important, but it’s one of several things…
You’ve heard that leaders read and readers lead. It’s an old axiom that’s as true today as it was when it was first spoken. What’s different today is that you can more easily share all the great content you’re consuming if you switch to an eReader like a Kindle, iPad or similar device.
Happy 4th of July! Today, we celebrate the action of a few who decided to do something about an unrepresentative and absentee government. Their actions serve as a…
There are a lot of well qualified and strong character people out there still looking for work. Depending on the locale and industry, there’s some hiring going on…
If you’re like me and spend time traveling for business, you’re happy to find anything that makes the experience a little easier. This is especially true if you…
I’m finishing up People’s Tycoon, a biography on Henry Ford. The book details the story of three motor companies Ford helped start, the last being the only one…
Consumers will increasingly lean towards products and services that are easy to open, setup and assemble because their access to reviews and purchase options continue to expand. If you make the first use of your product or service unnecessarily challenging, consumers will find someone else to purchase from.
