Do you spend a lot of time selling, trying to convince everyone that the product or service you offer is needed and of value? Is it wearing you out? Maybe it’s time to consider a more productive and fulfilling approach. Sure, you can make money selling what people do not really need or understand, but is that what you want to be doing? What if your product or service sold itself?
No one has to convince you to buy what you really need and understand the value and use of. You may have to generate awareness to make your product or service known or to stand out in a crowded marketplace, but you do not have to sell. Dry cleaning and oil changes are good examples.
Are you tired of selling?
Think about how you can shift to offer products or services that do not require you to sell. You’ll have to spend more time and resources innovating, creating awareness and delivering, but there’s a payoff. Innovating, creating awareness and delivering is more productive and fulfilling than selling. There’s just something uniquely rewarding about satisfying needs versus selling wants.
p.s. This shift will also put you in a better position to weather economic storms when people focus on needs rather than wants.
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