Do you spend a lot of time selling, trying to convince everyone that the product or service you offer is needed and of value?  Is it wearing you out?  Maybe it’s time to consider a more productive and fulfilling approach.  Sure, you can make money selling what people do not really need or understand, but is that what you want to be doing?  What if your product or service sold itself? No one has to convince you to buy what you really need and understand the value and use of.  You may have to generate awareness to make your product or service known or to stand out in a crowded marketplace, but you do not have to sell.  Dry cleaning and oil changes are good examples. Are you tired of selling? Think about how you can shift to offer products or services that do not require you to sell. You’ll…

Just checked into a hotel, Affinia, last night to discover that they have pillows with built in speakers and provide a cord for connecting them to your iphone, ipod, etc. Needed? No. Surprising? Yes. Is there something small you can do to surprise your customers? Good surprises can put a smile on their face and give them something to take note of, which means they’re more likely to be come back and spread the word.